Our Brands

Comfort & Fit have been helping people across Australia and New Zealand with specialist footwear for over 30 years and are Australia’s biggest provider of Department of Veteran Affairs (DVA) and

National Disability Insurance Scheme (NDIS) shoes. The company serves as a leading provider in health and comfort footwear, supportive and medical grade footwear.

All of the brands supported at Comfort & Fit are market leaders in their field, manufactured to the highest standards, and the selection of shoes not only look and feel good but are great for your health.

Comfort & Fit have industry-trained staff to assess your footwear needs and fitting requirements such as medical-grade footwear, customisation for common and complex foot issues, and conditions such as swelling, diabetes, bunions and plantar fasciitis.

Known as specialists in the field of health and medical footwear, Comfort & Fit work with Australian healthcare professionals to help solve challenging footwear problems for their clients and restore freedom of movement.

Comfort & Fit go above and beyond by offering a mobile service, organised by our local stores, to visit homes, nursing homes, retirement villages and hospitals. They also run complex foot clinics, which deal with any fitting problems that require custom made footwear.

Since 1969, Homyped has been creating supportive and comfortable shoes and slippers that feature various footbeds, widths and benefits, and cater to common foot conditions such as plantar fasciitis, bunions and heel spurs.

Working with allied health professionals, and a deep understanding of podiatry and orthotic-friendly shoes, we craft each pair to provide superior support, comfort, and style.

Designed with wellbeing in mind, the Homyped footwear collection is a testament to the perfect fusion of style and comfort. And our dedication to designing ‘smarter shoes for better health’ is at the heart of everything we do.

Founded and established in 1983 by VFL and AFL players – Shane Zantuck, Robbie Flower and Arnold Briedis – the Sportsco franchise brand came to life. With years of professional sporting experience, a passion for customer service and strong product knowledge backgrounds, Sportsco provides a head-to-toe solution to enhance performance, ensuring our customers always stay one step ahead of the game.

At Sportsco, we are passionate about sport and pursuing a positive lifestyle, which is part of our brand and cultural DNA. From walking to running, to gym/cross training, whatever our customers’ passion in fitness and wellbeing, Sportsco have been there to support them – and have been for over 31 years.

Our partnerships with the world’s leading brands such as Nike, Adidas, Puma, New Balance, Asics, Converse and many more across athletic and lifestyle footwear, apparel and accessories categories enable us to offer the latest and highest performing products to the market.

Sport never stands still – neither do we.

Atomic Group partnered with adidas in 2018 and has established the adidas store network in key locations around Australia, delivering an improved brand experience to the Australian consumer.

Atomic Group works closely with adidas to echo excellence in sports and fashion – a commitment to performance, empowering individuals to push limits.

As a proud partner, adidas is more than a sportswear company; but a global movement, a lifestyle, and a symbol of excellence that transcends borders and generations.

Through our adidas stores, we provide customers with the best possible equipment to help them reach their full potential. Our mission is to help our people of all levels and backgrounds achieve their goals, whether it’s on the field, the track, the court, or the city streets.

We believe that sport has the power to change lives and inspire greatness. Working with adidas, we continue to push the boundaries of what’s possible.